> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.1lookup.io/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Website audience intelligence: who visits a site

Audience Intelligence profiles the people who visit a website: where they are, who they are, where they came from and where they go next. You pick one report per call and get its rows back. Use it to research a market, a media buy or a competitor's audience.

## What it tells you

You choose which of these reports you want:

- Traffic by country, with each country's share of traffic and its bounce rate.
- The age and sex breakdown of the audience.
- The income breakdown of the audience.
- Where the site's traffic comes from, and where visitors go next after leaving.
- A summary view of the site overall.

Every report also names itself in plain words and tells you how many rows came back.

## What you need to provide

- The website domain you want profiled, for example "nytimes.com".
- Optionally, which report you want: summary, geo, age_sex, income, sources or destinations. It defaults to summary.

## What it costs

86 credits per report. Each call returns one report, so ask for the report you need rather than paying for the whole profile. Live per-product costs are shown on the Billing page in your dashboard.

## How to run it

- In the dashboard: Audience Intelligence
- From your code: POST /v1/audience-intelligence, then see the Developer Hub at app.1lookup.io/developer-hub.

## Good to know

- The figures are estimates of a site's audience, not that site's own analytics, so read them as a shape rather than an exact headcount.
- Results are point-in-time. Audiences shift, so comparing the same report a quarter apart is more useful than trusting one snapshot.
- Wanting several angles on one site means several calls and several charges. Decide which reports you need before you start.
- Check the "found" flag and the row count. Not every domain has a profile, and a thin row count is your signal to be careful with conclusions.