Domain SEO intelligence: authority, backlinks and traffic

Domain SEO Intelligence returns authority scores, backlink counts and traffic estimates for a domain, all in one call. Use it to size up a competitor, a link prospect or an inbound lead without opening several tools.

What it tells you

• Several authority scores for the domain, shown side by side so you can compare a site on more than one measure.
• How many backlinks point at the domain (links on other sites that lead to it).
• How many separate referring domains those links come from.
• An estimate of the organic search traffic the domain receives.
• An estimate of how many organic keywords the domain ranks for.
• A risk score and a plain risk level for the domain.

What you need to provide

One input: the domain you want analyzed, for example "theverge.com".

What it costs

10 credits per lookup. Live per-product costs are shown on the Billing page in your dashboard.

How to run it

• In the dashboard: Domain SEO Intelligence
• From your code: POST /v1/domain-seo-intelligence, then see the Developer Hub at app.1lookup.io/developer-hub.

Good to know

• Traffic and keyword figures are estimates of search performance, not the site's own analytics. Treat them as a way to compare sites, not as the site's real numbers.
• The authority scores each run on their own scale. Compare one domain against another on the same score, rather than comparing two different scores to each other.
• Results are point-in-time. Links get added and dropped and rankings move, so a figure can be different the next time you look.
• If you only need the link picture, Backlink Overview goes deeper on links alone. This product is the broad summary.

Updated on: 24/08/2026